Why E.E.A.T. Still Matters: Building Trust Online in an AI-First World
The digital marketing landscape is in constant flux. Google's traditional Search Engine Optimization (SEO) model, which relied heavily on organic traffic from blogs and articles, is "dying". The reason? Google has become a "competitor," using its own AI to provide "zero-click" answers directly on the Search Engine Results Page (SERP). This shift has many marketers in a "panicked scramble", wondering how to regain lost traffic. Some are turning to "Generative Engine Optimization" (GEO) as a solution, but this approach has serious challenges. The AI landscape is "constantly changing," with no clear direction, and there's "no data on traffic" from AI searches. Marketers are "kind of blind" and have no way of knowing what content gets surfaced or why. So, what's a marketer to do? The answer isn't a new, unproven tactic. It's to double down on a long-standing principle Google has been promoti...