Posts

Content Marketing vs SEO – Key Differences & How They Work Together

Image
Content Marketing vs SEO: What’s the Real Difference and Why It Matters Imagine you're planning a holiday. You start browsing travel blogs, watching YouTube videos about destinations, reading reviews, and maybe even downloading a free guide. Without realising it, you've been pulled into a world powered by two digital marketing superheroes: content marketing and SEO. Now, let’s picture them as a dynamic duo. Content Marketing is the friendly storyteller, always ready with helpful tips, entertaining tales, and valuable insights. SEO, on the other hand, is the smart organiser behind the scenes, making sure those stories show up right when you're looking for them. Meet Content Marketing: The Storyteller Content marketing is all about creating stuff people want to read, watch, or share. Think blog posts that answer your questions, videos that make you smile, infographics that simplify complex topics, or guides that walk you through a problem. It's less about selling and ...

How We Supercharge Your SEO with Active Voice

Image
How We Supercharge Your SEO with Active Voice: A Behind-the-Scenes Story Picture this: You’re launching a shiny new website for your business, and you’re buzzing with excitement. You’ve got big dreams—tons of traffic, happy customers, and a spot at the top of Google’s search results. But then reality hits. Your site’s live, yet the visitors? They’re nowhere to be found. Sound familiar? Don’t worry—we’ve been there with countless clients, and we’ve cracked the code to turn that story around. At Entertop ?, we don’t just sprinkle keywords and call it a day. We dive deep, crafting content that grabs attention, keeps readers hooked, and skyrockets your SEO game. One of our secret weapons? Active voice. Let’s pull back the curtain and show you how we make it work for you. The Magic of Active Voice: Why We Swear By It Imagine you’re reading two sentences: “The team launches a killer campaign” versus “A killer campaign was launched by the team.” Which one hits harder? The first, right? Tha...